The domain name must be easy to remember, pronounce and type.
Relevance and Branding
The domain name should reflect the name of your company or your main activity.
Keywords
Including keywords relevant to your business can improve your Search Engine Optimization (SEO) and help web users immediately understand what you offer.
Domain Extension
Choose a domain extension (.com, .fr, .org, etc.) that is relevant to your business and your target audience. .com is often preferred for its worldwide recognition.